We love to be rewarded. Coffee punch cards, participation trophies, loyalty programs- it doesn’t matter what prize is; most of us like to feel like we’re earning something in exchange for our efforts. Sure, intrinsic motivation is essential, but how great does it feel for someone to say, “Hey, I couldn’t help but notice that you achieved that milestone. Great job!” I’m a sucker for a personalized email and a sticker chart.

So how do you capitalize on that feeling in your studio? Milestone rewards! As a studio owner, one of my favorite programs is the 100+ class club. How fitting that as a coach, one of my favorite things to do is implement them clients’ studios. Why? It’s one of the easiest ways to show clients, “I see the work you’re doing, and I commend you for it.” You probably got into boutique fitness because you love and look forward to taking class, but your clients may have to push through any number of roadblocks to make it to class each day. Notice that effort, and you’re one step closing to life-long clients.

The connections and friendships that organically form between members is the magic that makes boutique fitness so unique. Implemented effectively, it should look like an effortless happenstance, but like most things, this member retention strategy is carefully choreographed.

Rather than asking “if” the client will buy, you ask, “when would you like to start?” Adjusting your sales strategy to implement the assumptive close in your fitness studio while teaching and selling will increase profits and help you sell more gym memberships.

How can you attract new clients with your imaginative marketing campaigns if you never pause to ideate? In other words, If you are constantly in react mode, you cannot be in a creative headspace

We’ll talk about how to design your perfect open house that actually brings in new clients first, and then how to market it in part two.