Black Friday is coming! Is your studio ready? Years ago, this consumer holiday was synonymous with early morning wake-ups and standing in line for hours, but that strategy is less relevant in our current world. Now, your digital marketing strategy reigns supreme, and your emphasis should be on preparing your clients to purchase from you rather than surprising them on Friday. Let's break it down:

Let's agree that you want to keep those members happy and committed so they don't become someone else's dream members. With the holidays approaching, it's the perfect time to focus on increasing your gym's member retention and making your clients feel appreciated.