Black Friday is coming! Is your studio ready? Years ago, this consumer holiday was synonymous with early morning wake-ups and standing in line for hours, but that strategy is less relevant in our current world. Now, your digital marketing strategy reigns supreme, and your emphasis should be on preparing your clients to purchase from you rather than surprising them on Friday. Let's break it down:

Summer can be an unpredictable time for those of us in the gym and fitness studio owners. Fitness-related memberships in July are at their lowest industry average, but it can feel like a complete gym summer slowdown that drags on if you’re not prepared. The key is a dual focus on both retention and new sales – boost gym membership sales while also keeping member retention high.