Parkinson's Law is one of the best-known rules of wealth accumulation. It explains that, no matter how much money a person earns, they tend to spend the entire amount plus a little more. In other words, if your expenses rise in lockstep with your earnings, you've found yourself living Parkinson's Law.

Research shows that only 8 percent of people actually achieve the goals they set. So, the question is, how do you become one of the eight percent who are seeing their dreams come to fruition? Let's break it down.

Rather than asking “if” the client will buy, you ask, “when would you like to start?” Adjusting your sales strategy to implement the assumptive close in your fitness studio while teaching and selling will increase profits and help you sell more gym memberships.

How can you attract new clients with your imaginative marketing campaigns if you never pause to ideate? In other words, If you are constantly in react mode, you cannot be in a creative headspace